I recall reading a book discussing the fundamentals of Google. The book was written by Mark Malseed in 2005, and was called ‘The Google Story’. One of the main points of the book I recall was discussing the structure of a Google employee’s week and how they are encouraged to develop their own projects one [...]
Profiting From Your Internet Marketing Campaign
Starting an Internet Marketing Campaign is only the first step in the battle. Sure it’s a great idea to start an Internet Marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out [...]
Make Your Marketing Juice Worth the Squeeze
If you’ve had a website for a while and have been trying to get more business from it, then you are probably acutely aware of how difficult this can be to achieve. Your existing customers know about you, and can probably find you using a Google search if they type in your business name, but [...]
SEO Tips To Rank High In Google
I don’t know about you, but I get extremely excited when I see my new keywords at the top of Google for the very first time. There are many SEO tips that I could share with you to help achieve this result but the biggest tip of all is that making big changes in ranking [...]
How Are You Spending Your Marketing Dollars?
As a SEO professional, quite often I am approached by businesses wanting to know which marketing mediums can provide them with the best return on their investment. This is a very good question and in all honesty, there is no simple answer. There are many reasons why marketing strategies vary in their levels of effectiveness. [...]
SEO and World Peace!
There’s nothing quite as satisfying as getting a client in the top spots for their keywords, especially when we hear how well their business is fairing during economic downtimes. Not only does it prove you know what you are doing as an SEO professional, but more importantly, you’re making the online world a better place [...]
Internet Marketing Tips For Local Business
The Internet has now become an important medium for showcasing product and services. Almost every company that can afford print, radio and TV advertisements have also ventured into using the Internet as one of the main marketing strategy’s to drive business growth. But with thousands of websites out there being visited by thousands of local browsers [...]
Beware of dodgy SEO companies
Each day as I get out of bed I think to myself… today is going to be a great day! Why wouldn’t it be? After all, I work for a great company, I project manage a great group of clients and overall, I love my job. But as with all good things, there are also [...]
How Do I Get My Website To Perform
Getting your website out there is very similar to setting up and running your own business. Like any successful operational business, you need some form of ongoing marketing. There are a number of different marketing options available including word of mouth, referrals, newspaper ads, direct mail, radio advertising and a range of other effective methods. [...]
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