Adwords – What is PPC?
Pay-per-click advertising, also known as PPC, is a form of online advertising whereby visitors are directed to an advertiser’s website after clicking on an advertisement, and the advertiser pays for each visitor on a per-click basis.
Each click can be anywhere from $0.20c to over $50.00 in cost, depending on many factors, including the pay-per-click search engine being used to advertise on, and the search phrase that is being targeted.
Perhaps the best example of pay-per-click advertising is Google’s PPC advertising called Google AdWords. Google Adwords, in a nutshell, works like this; when a Google search engine user types in an applicable search phrase for your business and you are bidding on that search phrase your text ad has a chance to be displayed. You are only charged when the search engine user clicks on your text ad, hence the name pay-per-click.