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Critical Elements Every CMS Should Have

A website CMS (Content Management System) is an easier way that allows anyone in your business to update key areas of your website. While CMS’ are great it’s important to ensure they are set up to allow the maximum yield, especially if you’re looking at growing your online presence. Today we look at the 4 […]

How Much Involvement Should I Have With My Marketing Agency

Taking the plunge to outsource your online marketing can be daunting. It is normally up to the agency to present the options and the strategies to get the best Return On Investment. In this conversation we discuss the difference between clients that pay you the money at the end of each month expecting to ‘get […]

How To Keep All Of Your SEO When Redesigning Your Website

Upgrading your website should be a pleasant experience especially when you’re giving your business brand a fresh ‘new’ feel. Whilst it’s important to upgrade your website to stay up to date with the latest technologies, it’s also important to ensure you keep and maintain any and all of your existing SEO if you would like […]

SEO Penalties

If your website is penalised it can be a big problem for the website owner especially if they rely solely on the search engines for traffic. As time has passed, Google have become more transparent on ‘how to’ identify a penalty and many SEO’ers have developed processes to follow to reverse those penalties. In today’s […]

The Top 5 Ways To Understand What Your Customer Wants

Understanding what your customer wants for many business is an unattainable dream as ‘no-one’ can ever truly understand what they want. In reality there are more tools today you can use than ever before and where it used to cost a fortune to understand nowadays if you understand how to ask combined with the right […]

SEO or Paid Advertising

SEO and Paid Advertising are both in the top 5 methods used by local businesses when marketing online. We are often asked which of these 2 methods would suit best in their business and have recorded a conversation where we discuss which one would work best in your business. We also discuss the idea of […]

5 different types of content every website MUST HAVE

What’s Content? Pictures, Text, Video??? While these are all types of content they really don’t layout the exact formula you should use to convert your visitors to customers. In this session we outline the 5 different types of content and how you should strategically use each type to create funnels that lead your visitors along […]

Top 5 Online Marketing Strategies If You’re On A Tight Budget

Many small to medium business owners understand there are opportunities to growing business online but don’t have the budget to invest. Like many areas of business, if you simply think outside the box there’s always opportunity hiding if you’re prepared to turn over a few rocks to look for it. In today’s session we cover […]