I recall reading a book discussing the fundamentals of Google. The book was
written by Mark Malseed in 2005, and was called ‘The Google Story’.
One of the main points of the book I recall was discussing the structure of a
Google employee’s week and how they are encouraged to develop their own projects
one day a week.
Over time if you project was interesting enough it would be integrated into
Google’s overall offerings.
I have no doubt Google Maps, Froogle (now Google product search) and a multitude
of other offerings from Google were as a result of this method of encouragement
One of the latest projects just released is ‘What Do You Love’ (can be found at
www.wdyl.com), which is a cool way of showing many different online mediums in
one summarised area on a particular topic.
You can see the full story on their blog here –
They explain it to say ‘A while back, a few of us wanted to make a little tool
that we could use to show just about anybody more of what Google makes. That led
to some simple ideas, and then a few more ideas and ultimately, to a challenge:
how we could connect people to products they might not know about and may find
useful, but make the discovery relevant to them and keep it fun.
Playing about with that challenge produced a website—What Do You Love?—that we
hope meets at least some of the challenge by demonstrating how different Google
products can show you different things about any particular search query.’
This tool reminds me of iGoogle, which is the tool that you can customise to
bring back specific information when you are signed into your Google account.
The difference with this site though is it’s offering of other interesting
snippets of information including Blogs, Patents, Images, 3D, Books, latest
news, and many other cool features.
A useful add-on? From an SEO perspective, visit the site and type in your
business name. This will give you a nice cross section of what’s out there in
relation to your business. Even better, type in your product or service and see
what comes up.
Could you could use this as a cool tool to track your competitors. Hmmm
Resource – Official Google Blog – http://bit.ly/nLJUIl