There’s nothing quite as satisfying as getting a client in the top spots for their keywords, especially when we hear how well their business is fairing during economic downtimes.
Not only does it prove you know what you are doing as an SEO professional, but more importantly, you’re making the online world a better place by ensuring people browsing Google are finding the most relevant results. It’s sort of like you’re assisting in creating a Search Engine Results Utopia.
As I write this I can picture the comment from the movie Miss Congeniality when they asked each of the contestants ‘What does the society needs most?’ as each entrant replied with the same cliché line ‘World Peace’. Although world peace would be great, imagine an online world where people searching for their keywords are presented with exactly what they are after, first time round. This in my mind would be the online version of world peace.
World Peace Can’t Happen Overnight
Just as I understand world peace doesn’t happen overnight, I also understand creating a ‘Search Engine Results’ utopia also takes time and persistence. Google are constantly updating how they measure website rankings and although the basics are still the same, it’s safe to say the easiest way to get your website to the top and to stay there is through good old fashioned elbow grease.
This elbow grease I mention is in the form of a consistent series of repeated actions that you implement in a most boring repetitive fashion. At times it’s as exciting as watching grass grow, yet if you complete these steps you will slowly see your site emerge at the top.
These steps are the important and ensure the industry continues to grow and the Search Engines are able to refine their processes to give the end user the best result possible.
Can I Just Snap My Fingers And Appear At The Top Spot ?
In simple terms, there’s no magic pill when it comes to SEO. You may have heard that you can just waive a magic wand and appear at the top, but in all seriousness anyone who promises that kind of tom foolery will end up causing more long term damage than good. In other words; when on holiday you may experience a brief oceanfront visit as your concierge takes your bags to your room, but ultimately you’ll end up with the crappiest room at the back of the resort. Make Sense?
It simply takes Time!
How Long is Too Long?
Any good SEO company will explain the process they follow to achieve your desired result. The tricky part is whether you feel confident that they’re not just pulling your leg and telling you what you want to hear. For more information on what to look for, check out Eva’s post titled – Beware of Dodgy SEO Companies.
Putting that aside, we always say to clients not to expect any results for the first 3 months. When I say results I mean a good level of traffic and an increase in rankings. After all… we’re mixing together a fine selection of ingredients to bake a website that sits at the top of the search engines.
6 months and $470,000 on the bottom line
To protect the names of the innocent I’m not going to mention names (take a peek at our testimonials page… hint, hint) in relation to one of our clients that experienced a healthy return on investment when we worked together on their SEO campaign.
This was a property management business that engaged our services as SEO specialists. Their campaign (as with every campaign) involved a lot of foundation work and took a healthy amount of time before they dominated the Search Engines.
There were a massive number of little tasks that needed to be performed and once these tasks compounded the end result was an excellent return on investment. A $470,000 return to be accurate.
As you would expect this result wasn’t immediate but once everything lined up the site took off and the rest is history.
SEO and World Peace
Although SEO can’t fix world peace it can bring us one step closer to more relevant search engine results and ensure businesses that are proactively updating their website with quality content will emerge at the top.
If you approach SEO with the intention of making the online world a better place and put in a lot of elbow grease you’ll find your website will be in it for the long haul. You never know… maybe one day when we create Search Engine Utopia you’ll to enter ‘World Peace’ into Google and the answer will show up first time.
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